It is driven by the rising prevalence of chronic diseases and the shift toward digital healthcare solutions.
The global patient engagement technology market is projected to grow by $37.41b from 2024 to 2028, with a compound annual growth rate (CAGR) of 20.56%, according to Technavio.
The growth is driven by the rising prevalence of chronic diseases and the shift toward digital healthcare solutions.
The report said that chronic conditions like diabetes and infectious diseases require continuous care, fuelling demand for telehealth, wearable devices, and healthcare apps. The market is also expanding in areas like women’s health and mental health, with a focus on improving patient engagement, health literacy, and care coordination.
Healthcare providers and technology developers are investing in software and hardware solutions, including mobile apps, patient portals, and cloud-based systems. AI technologies are also being used for preventive care and condition management, including arthritis and clinical trials.
The digital transformation in healthcare is improving doctor-patient coordination, data security, and real-time access to health information. AI, cloud computing, and telemedicine are helping optimize healthcare delivery, benefiting sectors like genomic research and 3D bioprinting.
However, challenges remain, particularly in engaging patients with chronic diseases through digital tools.
Additionally, the demand for advanced patient engagement technologies is growing, with a focus on personalised care, virtual consultations, and patient education.
Moreover, strict regulations, including HIPAA, ensure secure handling of patient data but limit the capabilities of patient portals.
