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prudential Hong Kong introduces direct ophthalmology billing in EKMC

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EKMC is the first full-block outpatient medical center under HKBH.

Prudent Hong Kong has expanded its partnership with Hong Kong Baptist Hospital (HKBH) through its partnership with HKBH East Kowloon Medical Centre (EKMC) to provide direct billing services for ophthalmic treatments.

Beginning March 31, eligible prudent customers can benefit from EKMC’s direct billing service, designed to enhance health care convenience and reduce waiting time.

EKMC opened on December 31 and is the first full-block outpatient medical center under HKBH. It offers a range of services including general and specialty outpatient clinics, day surgery, dialysis, chemotherapy, physical therapy, nutrition, rehabilitation and disease management.

Prudential now plans to gradually expand direct billing services to other outpatient services at EKMC, thereby promoting a more comprehensive and patient-centered healthcare ecosystem.

According to Prudential's “2024 H1 Personal Life Claims Report”, as of June 2024, 42% of claims processed through direct billing services were used for date surgery, reflecting strong demand.

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