The hospital’s initiative addresses the unique individual needs of each patient when receiving medical services.
Bangkok Hospital Chiang Mai won the Best Customer Service Program of the Year at the prestigious Healthcare Asia Awards Ceremony – Thailand category won the 2025 award with its comprehensive personal assistant solution, personalized customer service system designed to deliver personalized personal care through integrated technology and well-trained staff through overall management of patient personal responsibilities.
The system is tailored specifically for the hospital’s presidential suite patients and can help patients complete various tasks such as booking, ordering food, paying utilities, video calling family members and updating them in a timely and timely manner under conditions. It has a task management system where patients and personal assistants update task status in real time to ensure transparency and efficiency.
The data analysis characteristics of the personalized customer service system also analyze patients' preferences and past behaviors to actively tailor future services.
The program bridges the gap between medical care and overall personal support for patients in the hospital’s presidential suite. By combining a trained personal assistant with state-of-the-art technology, it ensures that patients can delegate critical personal responsibilities to convenience beyond their expectations, allowing patients to focus fully on recovery without the burden of daily life management.
In addition, it greatly improves the service standards of the hospital and leaves a lasting impression on patients and their families. Excellent experience promotes a positive reputation and strengthens the hospital’s reputation as a leader in advanced healthcare services.
The Asian Healthcare Awards redefines the hospital of excellence in the region’s standards of excellence through its innovative solutions and substantial contributions to the community.
The Asian Healthcare Award is presented by Healthcare Asia Magazine. To view the full list of winners, click here. If you want to join the 2026 Awards Ceremony and are praised for your organization's outstanding initiatives and contributions to the healthcare industry, please contact JulieAnne Nuñez [email protected].
