BIDA Lourdes: The science fiction champion supports hospital growth and creates a resilient and well-prepared healthcare system for the future.
After the Covid-19 pandemic, Madame Lourdes Hospital's census and income fell sharply, with a patient base limited to three of the seventeen cities in the national capital region (NCR): Manila, San Juan, San Juan and parts of Mandaruyan. This is due to changes in consumer behavior, increased price sensitivity of healthcare inflation, HMO retargeting patients, and low brand awareness and affinity.
As the recovery of the census remains a problem in 2023, the hospital recognizes the emergency. The hospital partnered with the Ministry of Education (DEPED) – same year in collaboration with NCR to launch Bida Lourdes: Sci -Tech Champs: Supporting the institution's national goal, which is to engage students in science, mathematics, research, robotics and healthcare.
It is not just publicity, but also a strategic initiative to expand the influence of Mrs. Lourdes Hospital, increase census and income, increase brand awareness of NCR and attract future healthcare workers.
An important aspect of the program is its brainpower: The Clash of Science Fiction Championships, an inter-academic quiz bowl launched in June 2023, attracting more than 280 participants from 77 schools and 1.2 million on social media. In the second year, student participation soared to 750, an increase of 167.86%, while school participation increased to 160, an increase of 107.79% from the first year. The scope of social media has also grown to 2.5 million. In the third year, that number increased to more than 1,000 participants and social media increased by 3 million, indicating that Brainiac continued to grow over three years.
Meanwhile, Bida Lourdes has designed programs such as JumpStart, Immesion, to provide hands-on healthcare experience for high school students as well as training trainers, a workshop for educators to develop their scientific and research skills.
The projects under this program have a profound impact on brand building, affinity and loyalty. They enhance the institution’s reputation as a trusted and innovative provider by interacting directly with the community and meeting pressing educational and healthcare needs. Therefore, the hospital’s patient census and income increased, especially from the self-salary sector, which helped mitigate the impact of HMOS redirection.
“The program deepens the hospital's influence within the NCR and attracts families who may choose Lourdes as its healthcare provider and students who may see it as a prospective employer,” the company said.
Mrs. Lord Hospital’s success in this area was won by the prestigious Health Care Award in 2025, and the facility will win the annual marketing program – the Philippines category.
The prestigious awards program honors the outstanding hospitals in the region redefine the industry’s standards of excellence through their innovative solutions and substantial contributions to the community.
The Asian Healthcare Award is presented by Healthcare Asia Magazine. To view the full list of winners, click here. If you want to join the 2026 Awards Ceremony and are praised for your organization's outstanding initiatives and contributions to the healthcare industry, please contact JulieAnne Nuñez [email protected].
