AI
The Asian leaders building, governing and applying artificial intelligence.
Aravind Srinivas Turned Search Into a Computer. Perplexity Must Now Make the Economics Legible
A FigureAsia examination of how Aravind Srinivas is turning Perplexity's 2026 shift from an answer engine towards Perplexity Computer, an agentic system that executes research and work rather than merely returning links into a test of economics, execution and durable leadership.
Alexandr Wang Put Evaluation at the Centre of Meta's AI Reset. Governance Must Keep Pace
A FigureAsia examination of how Alexandr Wang is turning Meta's effort to turn the data, evaluation and operational disciplines associated with Scale AI into a repeatable development system for its new generation of models into a test of economics, execution and durable leadership.
Surya Midha Moved From Mercor's Operations Desk to Its Chair. Governance Must Catch Up With Growth
A FigureAsia examination of how Surya Midha is turning Midha's transition from operating leadership to chairman as Mercor scales a global marketplace for experts who train and evaluate AI systems into a test of economics, execution and durable leadership.
Adarsh Hiremath Built Mercor's Human-Data Engine. Security and Worker Quality Are Now the Product
A FigureAsia examination of how Adarsh Hiremath is turning Mercor's move from automated recruiting into high-skill human-data infrastructure for frontier AI laboratories into a test of economics, execution and durable leadership.
Sanjay Mehrotra Turned Micron’s Memory Shortage Into Long-Term Contracts. Now He Has to Stop the Boom From Rebuilding the Glut
Sanjay Mehrotra has used AI-driven scarcity to secure five-year customer commitments and record margins at Micron. The harder task is expanding supply without financing the next memory glut.
Huda Kattan Bought Back Huda Beauty. Founder Control Must Now Fund Its Own Growth
Huda Kattan has placed social-led product discovery, colour cosmetics, direct consumer relationships and selective distribution through retailers such as Sephora at the centre of the strategy. The next phase will test capital discipline, execution and durability across Asia.
Choi Soo-yeon Made AI Pay Across Naver's Core. Global C2C Must Justify the Expansion
Choi Soo-yeon has placed search and display advertising, commerce, payments, cloud, web content and consumer-to-consumer marketplaces at the centre of the strategy. The next phase will test capital discipline, execution and durability across Asia.
Lisa Su Pushed AMD's Server Ambition Beyond GPUs. Memory Costs Could Split the Portfolio
Lisa Su has placed EPYC server CPUs, Instinct accelerators, adaptive computing, semi-custom chips and a common software and customer ecosystem at the centre of the strategy. The next phase will test capital discipline, execution and durability across Asia.
