FigureAsia 35 Under 35 · Business
Anderson Sumarli
Age 31 · Retail investment and digital brokerage · Indonesia
Built Indonesia's first fully online brokerage into a mass-market investment platform
- Approximate age at the edition boundary
- 31
- Field
- Business
- Country or region
- Indonesia
- FigureAsia U35 Assessment
- 85.0 / 100
Profile
Career and operating record
Anderson Sumarli returned to Indonesia after Stanford and co-founded Ajaib to reduce the friction separating first-time investors from regulated capital markets. The product combined account opening, education and trading in a mobile service at a moment when Indonesia's investor base was expanding rapidly.
Ajaib became one of Southeast Asia's fastest fintech companies to reach unicorn status and established what the company describes as Indonesia's first fully online brokerage. Its scale is a shared institutional result. Sumarli's individual record lies in founding the company, holding chief-executive responsibility and turning regulatory access, product design and customer acquisition into an operating securities business.
FigureAsia selection
Why Anderson Sumarli is on the list
Sumarli is selected because Ajaib widened access to an institution, not merely to information. Brokerage requires custody, execution, compliance and confidence through volatile markets; the platform's achievement is the completed operating system behind the interface.
Retail participation can also amplify speculation, so growth alone is not treated as virtue. The case rests on building a regulated national service and changing the distribution economics of Indonesian investing.
Verified work
The 2025–26 business record
Digital brokerage
Continued to lead a fully online securities platform serving Indonesia's rapidly expanding retail-investor market.
Institutional scale
Sustained Ajaib as one of Southeast Asia's most valuable investment-technology companies.
Market access
Combined onboarding, education and execution in a mobile product designed for first-time investors.
Market context
The work in its market
Indonesia's large, young population makes digital brokerage commercially attractive, but the market is fragmented and trust-sensitive. Ajaib's early scale placed Sumarli among the founders who materially altered how financial products reach Southeast Asian households.
FigureAsia U35 Assessment
Assessment breakdown
85.0out of 100
Operating execution
25.5 / 30
Continued to lead a fully online securities platform serving Indonesia's rapidly expanding retail-investor market. The result is completed and operational rather than announced.
Commercial consequence
21.2 / 25
The record produced measurable consequence in retail investment and digital brokerage, with company-wide outcomes kept distinct from personal credit.
Individual agency
17.0 / 20
As Co-founder and Chief Executive Officer, Anderson Sumarli held an identifiable decision-making and execution remit.
Industry influence
12.8 / 15
Built Indonesia's first fully online brokerage into a mass-market investment platform. The work established a reference point beyond one financing or publicity cycle.
Asian and global relevance
8.5 / 10
An Indonesian founder expanding regulated retail access to capital markets from Jakarta. The work also carries consequence beyond one immediate market.