FigureAsia 35 Under 35 · Business
Khairul Aming
Age 33 · Food, agriculture and resource enterprise · Malaysia
Converted direct audience trust into manufacturing and restaurant operations
- Approximate age at the edition boundary
- 33
- Field
- Business
- Country or region
- Malaysia
- FigureAsia U35 Assessment
- 80.8 / 100
Profile
Career and operating record
Khairul Aming is assessed here for execution rather than attention. He launched Rendang Nyet Berapi in August 2025 and sold 100,000 packs for about RM1.8 million in two rapid online drops.
Khairul Aming is a founder and operator and serves as founder and owner at Khairulaming and Rembayung. In food, agriculture and resource enterprise, the work addresses building repeatable food production and hospitality systems around a founder-led consumer brand without reducing the enterprise to endorsements.
He completed and opened the RM4 million Rembayung restaurant in January 2026 after a year-long build and an operating test period. The restaurant created 50 local jobs, seated more than 250 diners and received roughly 3,000 bookings at its initial release.
Khairul designed and fronted the product launch, financed the restaurant and set its reservation-led operating model; the records identify him as owner and operating principal.
His case shows how social commerce can be converted into physical production, jobs and service capacity in Malaysia rather than remaining a publicity channel. The limitations are equally clear: The rapid sales figures are merchant- and platform-reported and have not been independently audited.
FigureAsia selection
Why Khairul Aming is on the list
He launched Rendang Nyet Berapi in August 2025 and sold 100,000 packs for about RM1.8 million in two rapid online drops. Khairul designed and fronted the product launch, financed the restaurant and set its reservation-led operating model; the records identify him as owner and operating principal.
Among creator-founders, his completed manufacturing and hospitality assets provide clearer operating substance than follower or sponsorship measures.
He completed and opened the RM4 million Rembayung restaurant in January 2026 after a year-long build and an operating test period. The restaurant created 50 local jobs, seated more than 250 diners and received roughly 3,000 bookings at its initial release.
The rapid sales figures are merchant- and platform-reported and have not been independently audited.
Verified work
The 2025–26 business record
Operating result
He launched Rendang Nyet Berapi in August 2025 and sold 100,000 packs for about RM1.8 million in two rapid online drops. Khairul designed and fronted the product launch, financed the restaurant and set its reservation-led operating model; the records identify him as owner and operating principal.
Market consequence
He completed and opened the RM4 million Rembayung restaurant in January 2026 after a year-long build and an operating test period. The result was completed within Aming’s verified responsibilities as founder and owner at Khairulaming and Rembayung, while delivery remains credited to the relevant team and partners.
Strategic execution
The restaurant created 50 local jobs, seated more than 250 diners and received roughly 3,000 bookings at its initial release. The evidence connects Aming to strategy and accountable execution; organisational output is not assigned to the individual wholesale.
Market context
The work in its market
Khairul Aming is assessed against founders and operators in food, agriculture and resource enterprise. Company performance establishes scale; individual credit follows only where the public record ties decisions and execution to the person’s role.
FigureAsia U35 Assessment
Assessment breakdown
80.8out of 100
Operating execution
24.2 / 30
He launched Rendang Nyet Berapi in August 2025 and sold 100,000 packs for about RM1.8 million in two rapid online drops. Khairul designed and fronted the product launch, financed the restaurant and set its reservation-led operating model; the records identify him as owner and operating principal. The result is completed and operational rather than announced.
Commercial consequence
20.2 / 25
The record produced measurable consequence in food, agriculture and resource enterprise, with company-wide outcomes kept distinct from personal credit.
Individual agency
16.2 / 20
As Founder and owner, Khairul Aming held an identifiable decision-making and execution remit.
Industry influence
12.1 / 15
Converted direct audience trust into manufacturing and restaurant operations. The work established a reference point beyond one financing or publicity cycle.
Asian and global relevance
8.1 / 10
Malaysian entrepreneur from Kelantan The work also carries consequence beyond one immediate market.