FigureAsia 35 Under 35 · Business
Maor Shlomo
Age 32 · Enterprise software and business services · Israel
Built and sold a profitable software product in six months
- Approximate age at the edition boundary
- 32
- Field
- Business
- Country or region
- Israel
- FigureAsia U35 Assessment
- 82.5 / 100
Profile
Career and operating record
Maor Shlomo is assessed here for execution rather than attention. Shlomo built Base44 as a solo-owned company and sold it to Wix for approximately US$80 million in cash in June 2025.
Maor Shlomo is a solo founder and product builder and serves as founder and chief executive at Base44 at Wix. In enterprise software and business services, the work addresses allowing non-specialists to assemble functioning business applications from natural-language instructions without managing a conventional software stack.
The product reached roughly US$1.5 million in monthly subscription revenue within about a month of launch while operating with an eight-person team. He completed the product and transaction integration while continuing to lead Base44 inside Wix rather than treating the sale as a passive exit.
Independent reporting describes Shlomo as Base44’s sole owner and original builder, making product, commercial and transaction attribution unusually clear.
The speed from product creation to paying adoption provided a concrete test of how AI-assisted development could alter small-business software production. The limitations are equally clear: The short operating history limits evidence about retention, security and durability after acquisition.
FigureAsia selection
Why Maor Shlomo is on the list
Shlomo built Base44 as a solo-owned company and sold it to Wix for approximately US$80 million in cash in June 2025. Independent reporting describes Shlomo as Base44’s sole owner and original builder, making product, commercial and transaction attribution unusually clear.
Relative to larger but more diffusely attributed software teams, Shlomo’s record ties the product, paying revenue and completed sale directly to his decisions.
The product reached roughly US$1.5 million in monthly subscription revenue within about a month of launch while operating with an eight-person team. He completed the product and transaction integration while continuing to lead Base44 inside Wix rather than treating the sale as a passive exit.
The short operating history limits evidence about retention, security and durability after acquisition.
Verified work
The 2025–26 business record
Operating result
Shlomo built Base44 as a solo-owned company and sold it to Wix for approximately US$80 million in cash in June 2025. Independent reporting describes Shlomo as Base44’s sole owner and original builder, making product, commercial and transaction attribution unusually clear.
Market consequence
The product reached roughly US$1.5 million in monthly subscription revenue within about a month of launch while operating with an eight-person team. The result was completed within Shlomo’s verified responsibilities as founder and chief executive at Base44 at Wix, while delivery remains credited to the relevant team and partners.
Strategic execution
He completed the product and transaction integration while continuing to lead Base44 inside Wix rather than treating the sale as a passive exit. The evidence connects Shlomo to strategy and accountable execution; organisational output is not assigned to the individual wholesale.
Market context
The work in its market
Maor Shlomo is assessed against founders and operators in enterprise software and business services. Company performance establishes scale; individual credit follows only where the public record ties decisions and execution to the person’s role.
FigureAsia U35 Assessment
Assessment breakdown
82.5out of 100
Operating execution
24.8 / 30
Shlomo built Base44 as a solo-owned company and sold it to Wix for approximately US$80 million in cash in June 2025. Independent reporting describes Shlomo as Base44’s sole owner and original builder, making product, commercial and transaction attribution unusually clear. The result is completed and operational rather than announced.
Commercial consequence
20.6 / 25
The record produced measurable consequence in enterprise software and business services, with company-wide outcomes kept distinct from personal credit.
Individual agency
16.5 / 20
As Founder and chief executive, Maor Shlomo held an identifiable decision-making and execution remit.
Industry influence
12.4 / 15
Built and sold a profitable software product in six months. The work established a reference point beyond one financing or publicity cycle.
Asian and global relevance
8.2 / 10
Israeli software entrepreneur The work also carries consequence beyond one immediate market.