FigureAsia 35 Under 35 · Music
EJAE
Age 34 · K-pop songwriting, pop vocal performance and soundtrack music · South Korea / United States
Korean American songwriter turning exacting vocal craft into global screen-pop impact
- Age at the edition eligibility date
- 34
- Field
- Music
- Country or region
- South Korea / United States
- FigureAsia U35 Assessment
- 96.0 / 100
Profile
Career and documented record
EJAE entered 2025 after years of essential work that usually remains behind the credits. Born in Seoul and shaped by Korean and American musical environments, she spent roughly a decade training for an idol career before redirecting that experience into songwriting. Credits for Red Velvet, aespa and Twice established a professional command of melody, lyric revision, vocal production and demo singing. Her studies in music and psychology at New York University formed another part of that preparation.
KPop Demon Hunters brought those skills into one unusually concentrated assignment. EJAE co-wrote five of the animated film's seven original songs and performed the singing voice of Rumi, whose spoken dialogue was delivered by Arden Cho. Her demo helped secure the vocal role. In Golden, the climactic chorus rises to A5, so the character's dramatic ascent depends not only on composition but also on EJAE's control of an exacting studio performance.
The work then travelled at exceptional scale. Golden reached number one and became the most-streamed single released in 2025 across the measured global consumption cited in the edition's evidence record. In 2026, it won the Grammy for Best Song Written for Visual Media, recognising EJAE with her fellow songwriters. FigureAsia does not turn a collaborative soundtrack into a solo achievement; it identifies the parts that are demonstrably hers. She helped create most of the original songbook, shaped its lead vocal identity and delivered the voice audiences heard at the story's decisive musical moments. The result made a specialist songwriter newly visible because the project required the full range of her authorship and performance craft.
FigureAsia selection
Why EJAE is on the list
EJAE leads this edition because the scale of her attributable work matches the scale of its completed consequence. Co-writing five of seven original songs makes her central to the soundtrack's musical language, not an artist attached to one successful single after release. Performing Rumi's singing voice adds a second, independent line of agency. Golden's demanding upper register is part of the film's dramatic construction, and the voice executing it is hers.
The number-one result, measured streaming reach and 2026 songwriting Grammy establish verified impact without erasing the other writers, producers or Arden Cho's dialogue performance. EJAE's earlier catalogue also matters: it shows that this breakthrough grew from repeatable professional practice rather than one fortunate casting decision. Her Korean American trajectory gives the work material Asian and diaspora significance while the selection remains grounded in craft. Across authorship, vocal execution, individual responsibility and international transmission, no other eligible record in the period aligns the criteria as completely.
Verified work
The 2025–26 record
Soundtrack authorship
Co-wrote five of the seven original songs for KPop Demon Hunters, helping establish the film's coherent melodic and emotional language.
Lead singing performance
Performed Rumi's singing voice, including the technically demanding climax of Golden, while Arden Cho supplied the character's dialogue.
Global audience result
Golden reached number one and became the most-streamed single released in 2025 across the global consumption measured for this edition.
Songwriting recognition
Won the Grammy for Best Song Written for Visual Media for Golden alongside the song's other credited writers.
Field context
The work in its field
K-pop and soundtrack production rely on songwriters, demo singers and vocal producers whose decisions are often less visible than the performers they support. EJAE's case is distinctive because those roles converged in a completed global work. The assessment therefore tests both the song credits and the recorded performance, separating her responsibility from the film's wider creative and commercial machinery and from the dialogue performance.
FigureAsia U35 Assessment
Assessment breakdown
96.0out of 100
Substantive 2025–2026 contribution
19.5 / 20
Co-writing five of seven original songs and performing Rumi's singing voice made EJAE central to a completed 2025 film soundtrack rather than a peripheral contributor to one track.
Verified impact
15 / 15
Golden reached number one, led measured consumption among singles released in 2025 and won a 2026 Grammy carrying EJAE's songwriting credit.
Originality and distinction
9.5 / 10
Her rare combination of soundtrack authorship, demo-informed vocal production and character singing made specialist K-pop craft publicly audible within an international animated feature.
Industry influence
9.5 / 10
The breakthrough demonstrated how a career songwriter and demo singer can move from supporting credits to a globally recognised author-performer role.
Individual agency
10 / 10
EJAE's named writing credits, successful demo and finished lead vocals establish direct responsibility at composition, vocal-development and performance stages of the project.
Durability and demonstrated trajectory
4.5 / 5
A decade of training and established credits for Red Velvet, aespa and Twice show that the soundtrack success rests on repeatable professional craft.
Asian significance and global relevance
5 / 5
Her Seoul-born Korean American career connects the specialised labour of K-pop songwriting to a work received at exceptional international scale.
Artistic authorship and interpretive agency
7.5 / 8
Five songwriting credits give her substantial authorship, while her performance of Rumi's songs determines how that writing functions within the film's narrative.
Musical and technical execution
5.5 / 6
Golden's A5 climax and the wider character performance required controlled upper-register singing, tonal continuity and precise translation of studio ideas into finished vocals.
Repertoire or recorded-work significance
5.5 / 6
Her five co-written originals form most of a coherent soundtrack songbook, with Golden providing a durable focal work rather than an isolated promotional appearance.
Audience and field transmission
4.5 / 5
The number-one single, global streaming result and visual-media Grammy carried her songwriting and singing from specialist K-pop practice to a broad international public.