FigureAsia Original
Ynon Kreiz
Chairman and Chief Executive Officer
Ynon Kreiz serves as Chairman and Chief Executive Officer of Mattel. An Israeli-born CEO turning a legacy toy company into an entertainment-driven consumer platform.
FigureAsia Profile
Snapshot as of 15 July 2026
- Primary market
- Israel / United States
- Field
- Consumer & Culture
- Organisation
- Mattel
- Region
- West Asia / Global
Overview
Professional record
An Israeli-born CEO turning a legacy toy company into an entertainment-driven consumer platform. His contribution was pushing a brand portfolio toward franchise value, content partnerships and global consumer relevance. His influence reaches retailers, studios, families, licensing partners and brand owners seeking entertainment-led reinvention.
FigureAsia Record