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Person: Huda Kattan

Huda Kattan, Founder and Co-Chief Executive Officer at Huda Beauty

Huda Kattan Bought Back Huda Beauty. Founder Control Must Now Fund Its Own Growth

Huda Kattan has placed social-led product discovery, colour cosmetics, direct consumer relationships and selective distribution through retailers such as Sephora at the centre of the strategy. The next phase will test capital discipline, execution and durability across Asia.