Person: Melanie Perkins
Asia Leaders
Melanie Perkins Put AI Inside Canva's Full Work Suite. Product Breadth Must Convert Into Enterprise Depth
Melanie Perkins has placed freemium distribution, collaborative design, subscriptions, brand-management tools and AI features embedded across documents, presentations, video and marketing workflows at the centre of the strategy. The next phase will test capital discipline, execution and durability across Asia.
Asia Leaders
Melanie Perkins Is Taking Canva Upmarket. Enterprise Distribution Must Catch Up With Product-Led Scale
Canva grew through individual users and teams. Melanie Perkins now has to turn that bottom-up reach into governed, company-wide deployments without sacrificing the accessibility that created the platform’s advantage.