FigureAsia 35 Under 35 · Finance
Felicia Putri Tjiasaka
Age 30 · Investment research and financial education · Indonesia
A former equity analyst who built mass-market investment education into a product, a creator organisation and grassroots literacy work.
- Age at the edition eligibility date
- 30
- Field
- Finance
- Country or region
- Indonesia
- FigureAsia U35 Assessment
- 63.0 / 100
Profile
Career and documented record
Felicia Putri Tjiasaka entered public financial education after five years in equity and macro research at Sucor Sekuritas and CLSA. She completed the CFA programme, co-founded Ternak Uang in 2020 and served as its chief product officer through 2022. Her agency is therefore grounded in professional analysis and product responsibility, not simply in an audience. She also founded and leads Semua Bisa Investasi and serves as chief advisory board member of a foundation focused on grassroots financial inclusion.
The most useful evidence of consequence is external and qualified. A 2023 study surveyed 400 subscribers and found a significant positive relationship between viewing intensity and financial-literacy knowledge; a 2025 study found that trust in Tjiasaka as an educator strengthened the relationship between money attitudes and financial behaviour. Both are observational studies and cannot establish that her content alone caused better decisions. They nevertheless show a completed body of work with measurable relevance beyond follower counts. She began a two-year public-administration and international-development programme in 2025 while continuing her Indonesian education roles.
FigureAsia selection
Why Felicia Putri Tjiasaka is on the list
FigureAsia selected Tjiasaka for connecting capital-markets practice with accessible education and then building organisations around that work. The sequence matters: investment research preceded public instruction; Ternak Uang added a structured product; and later initiatives extended the work to creators and underserved communities. Independent academic examination provides a stronger basis than popularity claims alone.
Her assessment remains deliberately bounded. Financial education is field-shaping but does not carry the same direct market consequence as payment, credit or settlement infrastructure, and the available studies show association rather than causation. Current roles are primarily educational, and much of their operating detail comes from her own professional record. She is recognised for verified expertise, product authorship and access-building, with no score premium for social reach by itself.
Verified work
The 2025–26 record
Ternak Uang financial-education product built
Tjiasaka co-founded the investment-education platform and served as chief product officer, applying prior equity-research experience to a structured mass-market learning product. Delivery belonged to the founding and operating team.
Subscriber study found a significant knowledge relationship
A survey of 400 subscribers found that greater viewing intensity was positively and significantly associated with financial-literacy knowledge. The study supports relevance but does not prove that the content alone caused the outcome.
Current research examined educator trust and behaviour
A peer-reviewed study focused on Tjiasaka found that trust in a financial educator strengthened the relationship between money attitudes and financial behaviour. It is treated as evidence of influence, not as a personal investment-performance result.
Field context
The work in its field
Financial educators now mediate how many first-time investors encounter stocks, funds, credit and digital assets. The public benefit can be substantial, but so can conflicts, oversimplification and the substitution of personality for evidence. Credible work requires subject-matter competence, clear boundaries and material that supports informed decisions rather than product promotion.
Tjiasaka's record sits between professional finance and public education. Her research background and product-building distinguish the work from generic creator visibility; the absence of audited financial outcomes keeps the assessment focused on learning access and independently observed knowledge effects.
FigureAsia U35 Assessment
Assessment breakdown
63.0out of 100
Completed financial consequence
19 / 30
Ternak Uang financial-education product built is treated as a delivered financial outcome. The score is confined to the completed result described in the record and excludes projections or paper valuation.
Individual agency and execution
14 / 25
The documented role—MPA/ID candidate, Executive Director and Chief Advisory Board member—and the attributed actions in the profile establish accountable execution. Institution-wide results are not assigned to the person alone.
Verified reach and significance
13 / 20
Financial educators now mediate how many first-time investors encounter stocks, funds, credit and digital assets. The public benefit can be substantial, but so can conflicts, oversimplification and the substitution of personality for evidence. Credible work requires subject-matter competence, clear boundaries and material that supports informed decisions rather than product promotion.
Innovation and field influence
9 / 15
The record combines investment research and financial education with the completed work described in Current research examined educator trust and behaviour. Credit reflects demonstrated practice, not a claim of novelty by itself.
Stewardship, access and Asian relevance
8 / 10
The Asian connection is explicit: An Indonesian finance professional born in Pontianak who built her research and education record in Jakarta and continues to lead Indonesian financial-literacy initiatives while studying in the United States. Stewardship credit is limited to the regulatory, governance, access or stakeholder evidence described in the profile.