Person: Shou Zi Chew
Asia Leaders
Shou Zi Chew Kept TikTok in America. Now He Has to Run a Global Platform Through National Borders
Shou Zi Chew survived TikTok’s American divestiture crisis. The settlement now forces him to govern one product through separate systems of ownership, algorithms, safety and regulation.
Asia Leaders
Shou Zi Chew Opened TikTok Shop to Four More European Markets. Cross-Border Returns Will Decide the Payoff
Shou Zi Chew is extending TikTok's commerce model across Europe with a single-registration selling system. Merchant retention will depend on whether reach can outweigh the costs of localisation, fulfilment and consumer protection.